Smith & Wesson, whose .44 Magnum revolver was made famous by Clint Eastwood in the Dirty Harry films, is seeking to change its name and image.
The 164-year-old American gun maker said that it now wanted to be known as the American Outdoor Brands Corp, a name it believes will better reflect its family of products in the “shooting, hunting, and rugged outdoor enthusiast markets”.
The brand has long been a favorite amongst firearms enthusiasts and second amendment advocates. It’s important to brands like this that they maintain their image as appealing to responsible and law-abiding folks, because the industry takes a beating in the media, but, luckily, their clientele matches this image. Americans love their civil and constitutional rights which is precisely why such products will always be popular amongst those who want to arm themselves, be that with a family pistol or a historical firearm won in a gun raffle giveaway, in order to protect their loved ones against those who mean them harm. Part of this could extend to wanting a permit to carry a concealed weapon. Laws about this vary from state to state so those looking to do this will want to look at the relevant information to them. Check this out to learn more – https://gunlawsuits.org/gun-laws/oregon/concealed-carry/. It could be that they choose to carry a weapon on them made by this newly-named company.
The board already approved the new name for the holding company and investors will vote on the change at a meeting on December 13. The brand name of its guns will remain unchanged.
The company has expanded in the past few years into outdoor sporting goods and accessories. This year it has bought Taylor Brands, the knife maker, and Crimson Trace, and laser sight manufacturer.
Shares edged up by 2.15 per cent yesterday.
